This year's most unexpected thought leadership findings — revealed. 
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Is your brand as credible
as you think?

Only 1 in 4 B2B brands are truly trusted. Here’s how to join them.

The Company Reputation Index shows how your brand is perceived, compares your authority score against competitors, and reveals what to do next. It’s fast, free, and built for decision-makers who want to lead with credibility.

See where you rank

Is your brand as
credible as you think?

Only 1 in 4 B2B brands are truly trusted. Here’s how to join them.

The Company Reputation Index shows how your brand is perceived, compares your authority score against competitors, and reveals what to do next. It’s fast, free, and built for decision-makers who want to lead with credibility.

See where you rank

What you’ll gain

clarity - Reputation index: Is your brand as credible as you think?
Clarity on how you're
perceived

See how trusted, visible, and
influential your brand really is

competitor - Reputation index: Is your brand as credible as you think?
Competitor
benchmarking 
Measure your Authority Score against peers in your industry
personalized - Reputation index: Is your brand as credible as you think?
Personalized
recommendation
Get actionable recommendations to strengthen your credibility
commercial - Reputation index: Is your brand as credible as you think?
Commercial
confidence
Use your reputation to accelerate buying decisions and fuel growth
strategic - Reputation index: Is your brand as credible as you think?
Strategic
focus
Identify where to invest in thought leadership and brand visibility

Who it’s for

c1 - Reputation index: Is your brand as credible as you think?
The Strategic CM

CMOs, Marketing Directors, and Brand Strategists who want data-backed insights to shape and sharpen their strategies.

c2 - Reputation index: Is your brand as credible as you think?
The Brand Voice 

Heads of Comms, PR Leads, and Corporate Affairs teams who need to understand how messaging lands with key stakeholders.

c3 - Reputation index: Is your brand as credible as you think?
The Vision-Setting CEO 
For CEOs, Founders, and Business Leaders benchmarking their leadership brand and boosting organizational trust.
c4 - Reputation index: Is your brand as credible as you think?
The Reputation Owner

For individuals or teams looking to build, protect, or grow their reputability in a competitive environment with greater clarity.

How it works

Built by reputation specialists at iResearch Services, using insights from 1,000+ brand assessments
s1 - Reputation index: Is your brand as credible as you think?
Complete the 5-minute survey 
step arrow - Reputation index: Is your brand as credible as you think?
s2 - Reputation index: Is your brand as credible as you think?
Receive your personalized Authority Score and industry benchmark
step arrow - Reputation index: Is your brand as credible as you think?
s3 - Reputation index: Is your brand as credible as you think?
Get your tailored insights summary with actionable recommendations

What your score is based on

reputation - Reputation index: Is your brand as credible as you think?

Reputation

Is your brand seen as credible, trustworthy, and reliable by your audience?
publishing - Reputation index: Is your brand as credible as you think?

Publishing & insights

Are you regularly contributing meaningful perspectives on key industry topics?
leadership - Reputation index: Is your brand as credible as you think?

Thought leadership

Are you leading the conversation or reacting to it?

Only 1 in 4 B2B brands are truly trusted.

See where you stand, and how to move up the ranks.

Reveal my score
Take Survey