Thought Leadership Campaign Checklist

Tip: It starts with your buyer persona. What motivates or inspires your audience? What are their pain points? What questions are they asking?

Tip: It is important to use a mixture of owned and third party platforms to publish your thought leadership content. Consider having a combination of written, video and audio content.

Tip: Don’t be afraid to get inspiration from your competitors. You can also use this research to identify white and grey spaces within your industry and carve out a niche for your thought leadership content.