Research is now table stakes in B2B thought leadership, according to the Thought Leadership in Practice 2026 report. Strategic organizations use more research types (2.6) than ad hoc ones (2.0), and more types means more measurable outcomes.
In this live masterclass hosted by iResearch Services, you’ll see how to build a research and ideation process broad enough to uncover genuine whitespace instead of ground your competitors have already claimed.
(Moderator)
SVP, Editorial
(Speaker)
CEO
The average thought leadership function operates with roughly 15 people, and team size scales with company size, but headcount hasn’t solved the differentiation problem.
iResearch Services shows what it takes to build an ideation process that surfaces original ideas instead of obvious ones.
Find out whether you're still relying on a single research lens long after it stopped being enough.
Find out whether your team is surfacing genuine whitespace or circling the same three angles.
Take home something practical enough for this week and useful enough to still be reaching for six months from now.
Get a clear read on how many research types your program needs, and why more isn't always better.
Brittany is an accomplished editorial leader with two decades of experience crafting compelling stories across diverse formats, from investigative journalism to memoir to thought leadership. With a reporter’s instinct honed at Northwestern University’s prestigious Medill School of Journalism, she takes joy in blending data-driven journalism tactics into the marketing function. She also holds an MA in Writing & Publishing from DePaul University, where she studied the intricacies of syntax, grammar, and nonfiction writing.
Brittany’s expertise lies at the intersection of coaching executives on effective communication, managing client-facing writers and editors, and cultivating a start-up culture with incredibly high retention. As an editor, she has deep expertise in developing reports, articles, and other forms of thought leadership for executives across industries, from financial services to energy to technology.
Prior to joining iResearch, Brittany built and managed the editorial team at US-based Leff Communications. She also held roles in marketing and administration. She is currently working toward an executive MBA at the University of Chicago Booth School of Business (graduating June 2025). She’s the proud mom of a rambunctious daughter and two cats.
Yogesh is an established business professional with an extensive background in consulting, market research, data analytics, and business leadership. Throughout his career, he has leveraged his skillset in advanced research methodologies and project management to provide business professionals with trend-setting insights.
As a CEO, Yogesh has helped iResearch grow into a marketing-first agency helping Fortune 500 brands to build digital-trust with their modern consumer through thought leadership. He provides guidance & strategic direction to all cross-functional teams at iResearch and is keenly involved in developing new initiatives that help in improving customer experience. He is committed to creating a sustainable future for iResearch by staying on cutting-edge of emerging tech.