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Advisory

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Turn competitor blind spots into ROI

Advisory is where your ideas are tested against the market. We show you what your audience research reveals, how your competitors are positioning themselves, and where the gaps are.

With that clarity, you can sharpen your strategy, differentiate company messaging, and move faster toward measurable growth.

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Thomson Reuters Accenture Brandpie Capegimini KPMG Pega Philips Publicis Sapient DXC

Our advisory services include:

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Audience intelligence

We tap into the needs and motivations of real people in your chosen segments to shape your strategic messaging.

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Competitor analysis

By mapping the strengths and weaknesses of your competitors, we help you define your position within a market, sector, or topic.

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Content audits

Our expert editors evaluate your existing content’s substance, performance, and potential, helping you spot patterns and opportunities to transform good content into exceptional thought leadership.

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Editorial planning and road maps

We can recommend and execute comprehensive campaign strategies to maximize your thought leadership budget and research-led content.

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Research and activation strategies

Elevate and refresh your existing work with supporting research, new routes to market, and additional activation content.

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Thought leadership and brand positioning relies as much on what you don’t see as what you do. We follow the data, yes—we also tease out the patterns, nuance and unexpected gaps to find the opportunities nobody else is talking about yet. These are the conversations that people light up about.

Newell 500 x 500 - Advisory
Newell Thompson
SVP Sales, Global Thought Leadership, iResearch Services

FAQs

Advisory is expert guidance that helps shape your thought leadership strategy. It provides audience research, competitor analysis, and content evaluation so your plans are evidence-based and effective.
Advisory helps identify gaps that internal teams may miss. It ensures your content speaks to audience needs, stands out from competitors, and supports business growth.
By analyzing competitor activity, identifying market gaps, and highlighting your unique value. This allows you to focus on themes and campaigns that build clear differentiation.
Audience intelligence reveals what decision-makers care about, how they consume content, and what challenges they face. Using this data, messaging becomes more relevant and engaging.
Advisory links content and campaigns to KPIs such as engagement, leads, reputation, and revenue. With benchmarks and analytics, results can be tracked, compared, and improved over time.