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Activation and amplification

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Make buyers stop and listen

Put your brand in front of key decision-makers, from emerging markets to top business leaders, with TechInformed.

As a leading media and marketing platform, TechInformed reaches over 131 million global business decision-makers and promotes your content directly to targeted buyers, driving lead generation and pipeline growth.

Through TechInformed, iResearch Services delivers end-to-end support — from whitespace analysis and ideation to research, unique content creation, activation, and demand generation — so your campaigns reach the right audience and influence the buyers who shape decisions.

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Thomson Reuters Accenture Brandpie Capegimini KPMG Pega Philips Publicis Sapient DXC

How we activate your thought leadership

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End-to-end campaign support

Use our diverse in-house capabilities to plan, create and activate an integrated thought leadership campaign from ideation to demand generation.

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Additional assets

Refresh your thought leadership and extend the lifespan of existing campaigns with new data and fresh assets with our editorial experts.

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Building brand awareness

Amplify your voice and generate brand awareness through digital media, customer content and sponsorship opportunities tailored to your strategy.

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Demand generation

Boost your ROI with B2B demand generation and verified leads from your target buyers through exclusive access to the TechInformed audience.

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The multiplier effects of good thought leadership can be astounding. In partnering with top consultancies and Fortune 500 companies to define breakthrough narratives, we’re not just sharing insights—we’re helping shape the future of industries.

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Madelaine Oppert
SVP, Global Marketing

FAQs

Activation and amplification mean promoting your content across the right channels — such as digital media, sponsored content, and partnerships — so it reaches decision-makers and builds brand awareness.
They extend the reach of your content, increase visibility with target audiences, generate leads, and ensure your thought leadership campaigns deliver real impact.
By targeting content to the right audiences through paid and owned channels, activation and amplification turn visibility into qualified leads and measurable pipeline growth.
Key metrics include reach, impressions, engagement rates, conversion rates, and cost per lead. These track ROI and guide improvements for future campaigns.
They create frameworks that keep brand messaging consistent across markets while adapting to local channels, partners, and media for maximum impact.