Thought Leadership in Practice: The 2025 Report
From credibility to commercial impact—uncover what top leaders are doing differently with thought leadership.
What does high impact thought leadership look like in 2025?
Most organizations are doing thought leadership.
Very few are doing it well.
Based on a global survey of 1,000 professionals, this new report reveals how leading companies are structuring, resourcing, and measuring thought leadership to deliver real business outcomes. If you’re struggling with ownership, ROI, or content effectiveness—you’re not alone.
This is your chance to see how your team compares—and what to do next.
Explore the executive summary for a concise look at how top organizations drive measurable impact with thought leadership.
Key Takeaways
Most teams still lack ownership
Only 17% of companies have a dedicated thought leadership team with budget control. That’s limiting growth—and impact.
Research is the credibility driver
78% use proprietary research. 87% of those say it improves content effectiveness. It’s the difference between opinion and authority.
Thought leadership drives growth—but proving it is hard
53% link it to new business, 49% to customer retention. But most still struggle to measure long-term impact.
Format is evolving—fast
Video leads the mix. Podcasts and interactives are on the rise. But tech, time, and talent gaps are holding teams back.
