Ideation: Thought leadership’s real differentiator
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Breadth is the edge
Research is now table stakes in B2B thought leadership, according to the Thought Leadership in Practice 2026 report. Strategic organizations use more research types (2.6) than ad hoc ones (2.0), and more types means more measurable outcomes.
In this live masterclass hosted by iResearch Services, you’ll see how to build a research and ideation process broad enough to uncover genuine whitespace instead of ground your competitors have already claimed.
Hear from the experts
Brittany Williams
(Moderator)
SVP, Editorial
Tina Cai
(Speaker)
Editorial Account Lead
Natalie Bahmanyar
(Speaker)
Editorial Account Lead
Kirsteen Mackay
(Speaker)
Trusted by
Separating strong thought leadership from the weak
98%
29%
57%
Doing research isn’t the hard part anymore.
The average thought leadership function operates with roughly 15 people, and team size scales with company size, but headcount hasn’t solved the differentiation problem.
iResearch Services shows what it takes to build an ideation process that surfaces original ideas instead of obvious ones.
Key takeaways
Pinpoint where your research has gone stale
Find out whether you're still relying on a single research lens long after it stopped being enough.
Put your idea pipeline to the test
Find out whether your team is surfacing genuine whitespace or circling the same three angles.
Fix your approach with our ideation guide
Take home something practical enough for this week and useful enough to still be reaching for six months from now.
Settle the research-breadth question for good
Get a clear read on how many research types your program needs, and why more isn't always better.
