Banishing buzzwords:
Tired terms to retire from thought leadership
Is your thought leadership offering original insights or just recycling buzzwords? Our new blog post provides actionable action-oriented tips to elevate your writing from cliché-ridden to compellingly clear.
(Scroll right to see the full table)
| Tempted to use this word? | Try these instead: | If you use it, then please: |
|---|---|---|
| Actionable | action-oriented, feasible, practical, realistic, relevant | Describe the specific steps. |
| Ask (noun) | need, request | Don’t make an ask. Just say “request.” |
| Best-in-class | exemplary, outstanding, superior, top-performing | Provide concrete metrics or comparisons. |
| Bleeding-edge / cutting-edge | advanced, state-of-the-art | Explain what makes it advanced and why it matters. |
| Delta | change, difference | You’re not in b-school anymore; keep it approachable. |
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Book a strategy call to explore the most powerful angles for your thought leadership.
