Fix the part of thought leadership everyone skips.

Distribution: The missing piece in thought leadership

A live masterclass on building a B2B thought leadership distribution strategy that gets your content seen, shared, and acted on.

Save your seat

First name *
Last name *
Business email *
Job title *
Company name *
Privacy Policy Acceptance *

From reach to results

Distribution is the #1 capability gap in B2B thought leadership, according to the Thought Leadership in Practice 2026 report, named by 24% of practitioners as their organization’s weakest point. Research without reach wastes the work, and even the strongest insight fails to land without a real strategy behind it. 

In this live masterclass, hosted by iResearch Services in partnership with Atlassian, you’ll see how to turn distribution from an afterthought into a deliberate part of your thought leadership strategy. 

Hear from the experts

Brittany Williams

(Moderator)

SVP, Editorial

Ashley Faus

(Speaker)

Head of Lifecycle Marketing

Trusted by

The distribution problem is getting bigger

45%

say LinkedIn delivers their best ROI, not their website.

33%

plan distribution before research begins

6%

call distribution their greatest strength.

Even the most mature programs haven't solved the distribution problem.

The problems are common: nobody owns distribution, the assets don’t fit the channel, timely moments are missed, the content doesn’t reach the right decision-makers, all the money and energy are spent by launch.

Atlassian and iResearch Services show what changes when distribution comes first instead of last.

Key takeaways

Pinpoint the real gap in your distribution

Timing, channel mix, or access strategy: find out which one is really holding your program back.

Put your channel mix to the test

Find out whether the channels you're using are earning their spot or just filling space.

Fix your strategy with our distribution guide

Take home something practical enough for this week and useful enough to still be reaching for six months from now.

Settle the gating question for good

Get a clear rule for what to gate and what to leave open, and most importantly–why!

What you will learn

Explore how to bring channel and audience planning into the same conversation that sets the research question, rather than retrofitting a finished asset into a channel it wasn’t built for.

See the data behind why the most widely used distribution channels aren’t always the strongest performers.

Learn how to get senior leaders’ voices in front of the right buying committees consistently, and why individual, human voices are outperforming corporate ones on social channels.

Take away a practical framework for deciding what to gate for lead generation and what to leave open for reach and brand visibility.

Fix the part of thought leadership everyone skips.

Join iResearch Services and Atlassian live in October to build distribution into your thought leadership marketing strategy from day one.