Distribution is the #1 capability gap in B2B thought leadership, according to the Thought Leadership in Practice 2026 report, named by 24% of practitioners as their organization’s weakest point. Research without reach wastes the work, and even the strongest insight fails to land without a real strategy behind it.Â
In this live masterclass, hosted by iResearch Services in partnership with Atlassian, you’ll see how to turn distribution from an afterthought into a deliberate part of your thought leadership strategy.Â
(Moderator)
SVP, Editorial
(Speaker)
Head of Lifecycle Marketing
plan distribution before research begins
call distribution their greatest strength.
The problems are common: nobody owns distribution, the assets don’t fit the channel, timely moments are missed, the content doesn’t reach the right decision-makers, all the money and energy are spent by launch.
Atlassian and iResearch Services show what changes when distribution comes first instead of last.
Timing, channel mix, or access strategy: find out which one is really holding your program back.
Find out whether the channels you're using are earning their spot or just filling space.
Take home something practical enough for this week and useful enough to still be reaching for six months from now.
Get a clear rule for what to gate and what to leave open, and most importantly–why!
See the data behind why the most widely used distribution channels aren’t always the strongest performers.
Learn how to get senior leaders’ voices in front of the right buying committees consistently, and why individual, human voices are outperforming corporate ones on social channels.
Brittany is an accomplished editorial leader with two decades of experience crafting compelling stories across diverse formats, from investigative journalism to memoir to thought leadership. With a reporter’s instinct honed at Northwestern University’s prestigious Medill School of Journalism, she takes joy in blending data-driven journalism tactics into the marketing function. She also holds an MA in Writing & Publishing from DePaul University, where she studied the intricacies of syntax, grammar, and nonfiction writing.
Brittany’s expertise lies at the intersection of coaching executives on effective communication, managing client-facing writers and editors, and cultivating a start-up culture with incredibly high retention. As an editor, she has deep expertise in developing reports, articles, and other forms of thought leadership for executives across industries, from financial services to energy to technology.
Prior to joining iResearch, Brittany built and managed the editorial team at US-based Leff Communications. She also held roles in marketing and administration. She is currently working toward an executive MBA at the University of Chicago Booth School of Business (graduating June 2025). She’s the proud mom of a rambunctious daughter and two cats.
Ashley Faus is a marketing leader known for bringing clarity and connection to increasingly complex marketing environments. Her career spans product marketing, content, and demand generation, where she has built a reputation for aligning teams, ideas, and execution around what matters most: the audience.
Her approach is grounded in a simple but often overlooked principle that has shaped her career from the outset, that marketing is ultimately about people. This perspective underpins her work helping organizations bridge gaps between specialist teams and create more cohesive, effective go-to-market strategies.
Ashley is the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI, where she outlines practical frameworks for building more meaningful engagement in a rapidly evolving landscape. She also shares her expertise as a conference speaker and educator, including teaching with Stanford Continuing Studies.
Alongside her work with global teams, Ashley is a strong advocate for developing the next generation of marketers, regularly sharing leadership insights and career guidance to ensure the discipline continues to evolve without losing sight of the human experience behind every decision.