Behind the data: what 1,000 thought leadership professionals told us this year
This year’s Thought Leadership in Practice research surfaced some findings the team didn’t fully expect: hidden fragmentation inside thought leadership teams, bigger budgets not guaranteeing strategic maturity, the surprising math behind video as the top-performing format, and a notable gap in how practitioners see their own AI adoption versus everyone else’s. In this episode of […]
The thought leadership campaign that changed how universities measure success
In this second episode of Thought Leadership in Practice, host Brittany Williams speaks with Dmitrii Malkov from Elsevier and Renee Westenbrink from Eindhoven University of Technology — the team behind the “Towards the Fourth Generation University” initiative and winners of the inaugural TLFT Industry Catalyst Award. Together, they discuss what it means to redefine how […]
Inside the numbers: A CEO’s takeaways on a survey of 1,000 thought leadership professionals
Explore data storytelling techniques to transform your marketing and insights