This year's most unexpected thought leadership findings  revealed. 
B2B Thought Leadership in 2025: What’s Next?

Thought Leadership for Tomorrow: 2025 Trends Roundtable

An exclusive glimpse into tomorrow's thought leadership landscape

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The experts have spoken—watch now to get ahead.

What’s shaping the future of thought leadership? Executives from LinkedIn, McKinsey & Company, and iResearch Services break it down in this high-impact, 60-minute roundtable filmed at LinkedIn’s Empire State Building offices.

Key takeaways

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How to make thought leadership drive real business impact
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Where brands win (and fail) with storytelling—real examples
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The 4 Rs of thought leadership—how to apply them now
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The biggest B2B trends leaders must act on in 2025

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What will you learn

Engage in a philosophical exploration of thought leadership’s evolving definition. Understand how recent industry shifts are reshaping the concept and its implications for your organization.

Gain actionable insights from real-world experiences shared by industry leaders, including Ty Heath from LinkedIn’s B2B Institute. Learn how to:

  • Enhance your organization’s reputation through strategic thought leadership initiatives
  • Pivot effectively when campaigns don’t meet expectations
  • Leverage data to drive real-world impact for stakeholders across your ecosystem
  • Directly link thought leadership efforts to revenue growth

Discover how to apply the core principles of reputation, relationships, real-world impact, and revenue to your thought leadership strategy, backed by high-quality data and analysis.

Look ahead with our panel of experts to understand:

  • The role of generative AI in shaping thought leadership
  • Emerging audience engagement strategies
  • How global economic and political factors may influence industry trends

Connect with 30 C-suite professionals and industry leaders in an intimate setting, fostering relationships that can drive your thought leadership initiatives forward.

Did you know
By 2025, AI is expected to be involved in 75% of content creation processes, significantly impacting thought leadership content.
Source: Gartner (2021) Top Strategic Predictions for 2022 and Beyond. Gartner.
Thought leadership content influences 58% of decision-makers when awarding business to a company.
Source: Edelman and LinkedIn (2020) 2020 B2B Thought Leadership Impact Study. Edelman.
61% of C-suite executives are willing to pay a premium to work with organizations that articulate a clear vision through thought leadership.
Source: Edelman and LinkedIn (2019) 2019 B2B Thought Leadership Impact Study. Edelman.
Companies that excel in thought leadership generate 55% more leads than those that do not.
Source: Content Marketing Institute (2020) B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2020. Content Marketing Institute.
88% of business decision-makers believe that thought leadership content improves their perception of an organization.
Source: Edelman and LinkedIn (2020) 2020 B2B Thought Leadership Impact Study. Edelman.